Yahoo! Unveils the genuine confronts of online dating sites with ‘actual men,’ An Online offer venture at Yahoo! Personals, presenting 50 Singles From throughout the country

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Yahoo! Unveils the genuine confronts of online dating sites with ‘actual men,’ An Online offer venture at Yahoo! Personals, presenting 50 Singles From throughout the country

Yahoo! Unveils the genuine confronts of online dating sites with ‘actual men,’ An Online offer venture at Yahoo! Personals, presenting 50 Singles From throughout the country

Yahoo! Inc. (Nasdaq:YHOO) today established that Yahoo!(R) Personals, (, a frontrunner during the internet dating industry, unveils another method of its dating society whilst releases a new web marketing strategy featuring singles who are currently utilising the services to connect and talk to potential times. The brand new on-line campaign, known as ‘Project: actual men and women,’ symbolize Yahoo! Personals’ brand-new consider using only singles from its web site in on the web advertisements and highlights the service’s most effective property: a varied neighborhood of singles trying to make a connection. ‘Project: genuine visitors’ will be the outcome of researching the market Yahoo! Personals executed through focus teams and visitors relationships and is an answer to suggestions singles have over wishing a cushty, pleasant planet with their online dating enjoy.

The Selling Point Of Becoming Real

Yahoo! Personals’ recent ‘Virtues to be actual Survey(a)’ discover almost 70 per cent of singles experienced a lot of advertisement versions had been unreal, unpassioned and unattainable further validating the value for all the provider to move toward highlighting real-life, on a daily basis singles within the web commercials.

«Building support through becoming attentive to visitors specifications and assisting singles feel comfortable within an internet dating community are key factors to triumph from inside the online dating market,» mentioned Katie Mitic, vice-president and basic management for Yahoo! Personals. «‘Project: Proper Someone’ illustrates Yahoo! Personals’ dedication to generating a high-quality ecosystem for singles to fulfill and communicate — the campaign in addition brings online dating sites to life in a manner that never started accomplished prior to.»

The real-life each day singles highlighted when you look at the new web strategy come from careers and life-style since varied as Marines, firemen, designers, actors, photographers, students, unmarried moms and dads, business executives, engineers, artists and much more. They extend in age from 24 to 54 — representing the broad spectrum of singles that are using the Internet to produce a romantic hookup. The ‘authentic anyone’ creative articles was made and created internally at Yahoo! and certainly will come throughout 2004 in Yahoo! Personals webpages photographer, as well as in web marketing on Yahoo! as well as other key on line spots.

Attending Unique Heights to obtain Love

Julie Koehnen, a Los Angeles resident and Yahoo! Personals single that is included inside the using the internet ‘actual everyone’ strategy, is within look of adore and love, or perhaps various great times. Julie are living — and matchmaking on Yahoo! Personals — atop a billboard along Sunset Strip in l . a . for three days start on January seventh. With her larger-than-life pic, Julie will invest her days regarding billboard and search on the internet at Yahoo! Personals for dates via a wireless link with the web. Every day, Julie will identify a number of lucky men from Yahoo! Personals to fulfill face-to-face in the billboard and also a night out together over the Sunset Strip. Eligible bachelors thinking about using love to new levels can get in touch with the lady web at A live webcast of Julie living in the billboard can be seen on Yahoo! Personals January seventh through 9th from 8 a.m. to 6 p.m.

For additional info on the Yahoo! Personals’ ‘Project: actual anyone’ singles, consult hle.

About Yahoo! Personals

Yahoo! Personals was launched during the U.S. in 1997 and contains quickly developed being one of the leading and the majority of preferred online dating solutions readily available. The service supplies a big, vibrant matchmaking scene where consumers can find, fulfill and talk to numerous visitors. Yahoo! Personals established in Europe in June 2003 with internet in britain and Ireland (, France ( and Germany ( Additionally, a Personals website launched for Australian Continent and brand new Zealand at ( and for Spanish speaking singles into the U.S. at (

Yahoo! Inc. are a prominent service provider of comprehensive on the web products to customers and companies global. Yahoo! is the number 1 Web brand name globally(b) plus the many trafficked net resort internationally. Based in Sunnyvale, Calif., Yahoo!’s international network consists of 25 world residential properties and it is in 13 languages.

(a) December 2003 Yahoo! Personals research more than 2,800 singles

(b) in accordance with Brand resource Valuator, 2003

Yahoo! and Yahoo! logo is trademarks and/or authorized trademarks of Yahoo! Inc. All the other brands is trademarks and/or licensed trademarks of their respective proprietors.

PUBLISHER’S MENTION: Artwork through the marketing campaign readily available upon request.

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